Inglês será sempre a língua Global?

Global business speaks English

Segue excelente matéria. Não deixe de conferir.

With the continuing globalisation of trade and commerce, many organisations, from great multinationals to small companies do business around the world and need to communicate with clients and competitors, many of whom may have a different first language. Very often, the language adopted as a common language or lingua franca is English.

As a recent article in the Harvard Business Review puts it, ‘Global Business Speaks English’.

This is an additional video, hosted on YouTube.

The video is also available here if you are unable to access YouTube.

Reflection – the role of English in global business

Do you agree with Dr Tsedal Neeley about the role of English in global business? Are there any negative implications of adopting English as a company lingua franca?

What do you understand by the terms ‘dial up’ and ‘dial down’ in relation to language use? Do you agree that native speakers need to ‘dial down’ and non-native speakers need to ‘dial up’? If so, how would they do this?


Por quê ensinar Fonética é importante?

Why is phonics important?

Phonics is important in learning to read and write. Research supports the view that phonics is a key predictor of later reading success.

English is a phonetic language, which means we have a sound that is matched by a written letter or combination of written letters.

The letter b and the sound b represented by the insect beeMatching sounds to letters © QUT English is the most complex alphabetic language to learn because it is irregular – there can be many options for combining letters to create a specific sound, or combining sounds to make up a word. However, there are parts of the English language that do follow rules and it’s important that children understand these rules to be successful decoders.

Learning to read is complex and phonics is just one part of code-related literacy development and becoming literate.

Building blocks with reading comprehension at apex; concepts related to oral language on one side and concepts related to printed language on the other side.Building blocks of literacy. Adapted from The Melissa Institute. © QUT Learning to read also involves developing strategies in all of the blocks in the image above, as well as discovering the pleasure of reading and reading for a purpose.

Oral language and phonological awareness play a key role in early childhood literacy development. Phonics knowledge is finite and can be learnt quickly, whereas comprehension and vocabulary knowledge continues to develop over a lifetime. This makes phonics learning easier to measure than comprehension and vocabulary development.

Over the past 50 years, academics, policymakers and education leaders have argued over whether we should, or should not, teach phonics. Rather than arguing whether phonics is necessary, research has shifted from ‘should we or shouldn’t we’ teach phonics, to what form of phonics should be taught, when, and how much.

There are a range of different ways you can teach phonics in your early years setting. The ‘best’ way to teach phonics is through teachers using their informed professional judgment about what’s needed for the children they’re teaching.

What is phonics?

Phonics is understanding the structure of oral language and its representation in written language. It’s a method for teaching children to read by helping them to connect sounds with letters or groups of letters. Phonics is just one part of learning to read.

Explaining phonemes

Phonemes are the smallest units of sound in oral language. The relationship between phonemes and letters is known as phoneme-grapheme correspondence – more commonly known as phonics.

Explaining phonological awareness

Phonological awareness is the ability to detect and manipulate the larger units of sound; for example, rhyme and syllables. Phonological awareness is important for children in the prior-to-school years. Research suggests it is easier to attend to larger units of sound, such as rhymes and counting syllables, than it is to attend to the smaller units of sound as in phonemic awareness.


Os verbos modais têm diferentes possibilidades. Não são fáceis de serem usados, pois necessitamos ter um entendimento desta possibilidade.

Eles podem variar de acordo com o tempo verbal ou a ênfase que se quer dar.

Por exemplo: habilidade, obrigação, permissão, sugestão, conselho, previsão, promessa, pedido, possibilidade ou decisão.

Veja alguns exemplos na imagem e entenda melhor sobre eles.

Talking about job offers

Read the text and make sure you understand all the blue words and expressions. If you’re not sure of the meaning, click on the link to read the definition.

If you are successful in a job interview, the company may make a job offer.

If the company does offer you the position and you accept the offer then you will need to talk about the terms of employment. You will need to discuss the working hours and of course the salary.

Before you start your new job, you will need to decide on the start date. This will depend on the notice period in your current job. This could mean you have to work for a number of weeks after you hand in your notice.

When you have agreed all of this, your new employer will send you a confirmation letter and you can sign a contract with them.

Business Acronyms

1 B2B – Business to Business

2 B2C – Business to Consumer

3 BD – Business Development

4 CEO – Chief Executive Officer

5 CFO – Chief Financial Officer

6 COB – Close Of Business

7 COO – Chief Operating Officer

8 CRM – Customer Relationship Management

9 CSR – Corporate Social Responsibility

10 DM – Direct Mail (can also mean Direct Message)

11 EOD – End Of Day (EO plus another letter is commonly used for End Of Week, End Of Play or End Of Thread for example)

1 HR – Human Resources

2 IAM – In A Meeting

3 FYI – For Your Information

4 KPI – Key Performance Indicator – a way of measuring something that is crucial to the success of the business

5 MOM – Month Over Month refers to that month’s figures compared with the previous month’s (also QOQ or Quarter Over Quarter and YOY or Year Over Year)

6 PA – Performance Appraisal, or it can also stand for Personal Assistant

7 PDP – Personal Development Programme

8 P/E – Price to Earnings (refers to the market price per share divided by the actual earnings per share)

9 P&L – Profit and Loss (summarises the revenue, costs and expenses earned and incurred by a business)

10 ROI – Return On Investment (also used for ROA or Return On Assets and ROE or Return On Equity)

11 SMART – Specific, Measurable, Attainable, Realistic, Time-bound is a guide used for setting an objective that can be measured

12 SMB – Small to Medium Business (also sometimes called SME or Small to Medium Enterprises)

13 TOS – Terms Of Service

14 YTD – Year To Date

Preparando seu CV em inglês.

Ter um bom currículo é muito importante e fundamental em um processo seletivo. Por isso precisamos saber bem quais técnicas usar para dar o devido destaque às habilidades e competências.

Um currículo com erros de gramática, concordância ou ortografia pode dificultar o seu processo.

Segue um link com 1 áudio e 3 atividades para ajudar a vocês nessa difícil tarefa.

Espero que gostem.

Mais algumas advinhas


Vc é bom em adivinhações? Aqui seguem algumas simples, mas engraçadas.

1. I’m easy to get into but hard to get out of. What am I?

2. What is full of holes but can still hold water?

3. I can go up a chimney down, but not down a chimney up. What am I?

4. What is brown and sticky?

5. It takes ten men ten hours to build a wall. How long does it take five men to build the same wall?

6. What is the best way to stop your hat falling off your head?

7. Two is a company and three is a crowd. What is 4 and 5?

8. How many letters are there in the alphabet?

9. What heavy seven letter word can you take two away from and be left with eight?

10. If you have three apples and four oranges in one hand and four apples and three oranges in the other hand, what do you have?


1.   Trouble

2.   A sponge

3.   An umbrella

4.   A stick

5.   No time – the wall was already built

6.   Don’t put it on your head!

7.   9

8.   11. There are 11 letters in “the alphabet”

9.   Weights

10. Unusually large hands!




1. What five-letter word becomes shorter when you add two letters to it?

2. What type of cheese is made backwards?

3. What gets wetter as it dries?

4. What has to be broken before you can use it?

5. Why can’t a man living in London be buried in Manchester?

6. How many letters are there in the English alphabet?

7. Which month has 28 days?

8. What two things can you never eat for breakfast?

9. Seven frogs are sitting on a log. One of them decides to jump off of the log. How many frogs are on the log?

10. Everybody has me and nobody can lose me. What am I?


1. Short

2. Edam

3. A towel

4. An egg

5. Because he is still living!

6. There are 18: 3 in ‘the’, 7 in ‘English’ and 8 in ‘alphabet’.

7. All of them of course!

8. Lunch and dinner!

9. Still seven. He decided but he hasn’t jumped yet.

10. A shadow.


Dia 8 é Dia Mundial dos Oceanos

Vamos proteger e respeitar nossos oceanos e as inúmeras vidas que lá habitam. ( in English below)

Sem água, sem vida. Não azul, não verde “.

Sylvia Earle, Oceanógrafa

“Muitos de nós perguntam o que eu, como uma pessoa, posso fazer, mas a história nos mostra que tudo de bom e ruim começa porque alguém faz alguma coisa ou não faz alguma coisa.”

Sylvia Earle, Oceanógrafa

“Devemos isso aos nossos filhos, serem melhores cuidadores do meio ambiente. A alternativa? – um mundo sem baleias. É terrível demais para se imaginar.”

Pierce Brosnan

“Sabemos que quando protegemos nossos oceanos, protegemos nosso futuro”.

Presidente Bill Clinton

Cristiano Ronaldo atua na Activity Village

In English

No water, no life. No blue, no green.”

Sylvia Earle, Oceanographer

“Many of us ask what can I, as one person, do, but history shows us that everything good and bad starts because somebody does something or does not do something.”

Sylvia Earle, Oceanographer

“We owe it to our children to be better stewards of the environment. The alternative? – a world without whales. It’s too terrible to imagine.”

Pierce Brosnan

“We know that when we protect our oceans we’re protecting our future.”

President Bill Clinton

Cristiano Ronaldo activies at Activity Village

Copa do Mundo

Palavras de sabedoria dos jogadores de futebol

“Você não pode marcar um gol se não der um chute.”

Johan Cruyff

“Marcar gols é uma ótima sensação, mas o mais importante para mim é que o time tenha sucesso – não importa quem marca os gols, desde que ganhemos.”

Christiano Ronaldo

“Os verdadeiros heróis são feitos de trabalho duro e integridade.”

Hope Solo (goleira feminina dos EUA)

“Eu não preciso do melhor penteado ou do melhor corpo, apenas me dê uma bola aos meus pés e mostrarei o que posso fazer.”

Lionel Messi

“Trabalhe duro para ficar bom, então trabalhe mais para melhorar.”

José Mourinho

“O futebol é um jogo simples. Vinte e dois homens (ou mulheres) perseguem uma bola por 90 minutos e, no final, os alemães sempre vencem.”

Gary Linekar

“O segredo é acreditar em seus sonhos; em seu potencial de ser como sua estrela, continue procurando, acredite e não perca a fé em si mesmo.”


In English

Footballers’ Words of Wisdom …

“You can’t score a goal if you don’t take a shot.”

Johan Cruyff

“Scoring goals is a great feeling, but the most important thing to me is that the team is successful – it doesn’t matter who scores the goals as long as we’re winning.”

Christiano Ronaldo

“True heroes are made of hard work and integrity.”

Hope Solo (US female goalkeeper)

“I don’t need the best hairstyle or the best body, just give me a ball at my feet and I’ll show you what I can do.”

Lionel Messi

“Work hard to get good, then work harder to get better.”

Jose Mourinho

“Football is a simple game .Twenty-two men (or women) chase a ball for 90 minutes and at the end, the Germans always win.”

Gary Linekar

“The secret is to believe in your dreams; in your potential that you can be like your star, keep searching, keep believing and don’t lose faith in yourself.”


Casamento Real a vista!

Olá, alunos e amigos,

Seguem alguns fatos interessantes sobre casamento.

In English

Love and Marriage …

Some thoughts on love and marriage from the younger generation.

What exactly is marriage?

“Marriage is when you get to keep your girl and don’t have to give her back

to her parents!”

Eric, 6

Is it better to be single or married?

“It gives me a headache to think about that stuff. I’m just a kid. I don’t

need that kind of trouble.”

Will, 7

On love.

Love is the most important thing in the world, but baseball is pretty good


Greg, 8

Why do newlyweds hold hands?

They want to make sure their rings don’t fall off because they paid good

money for them.”

Gavin, 8

What about kissing?

If it’s your mother, you can kiss her anytime.  But if it’s a new person,

you have to ask permission.

Roger, 6

What are the secrets of a long, happy marriage?

Don’t forget your wife’s name … That will mess up the love.

Erin, 8

How can you tell whether a couple is married?

You might have to guess, based on whether they seem to be yelling at the same kids.

Derrick, 8

Source: https://