Global business speaks English
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With the continuing globalisation of trade and commerce, many organisations, from great multinationals to small companies do business around the world and need to communicate with clients and competitors, many of whom may have a different first language. Very often, the language adopted as a common language or lingua franca is English.
As a recent article in the Harvard Business Review puts it, ‘Global Business Speaks English’.
This is an additional video, hosted on YouTube.
Reflection – the role of English in global business
Do you agree with Dr Tsedal Neeley about the role of English in global business? Are there any negative implications of adopting English as a company lingua franca?
What do you understand by the terms ‘dial up’ and ‘dial down’ in relation to language use? Do you agree that native speakers need to ‘dial down’ and non-native speakers need to ‘dial up’? If so, how would they do this?
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